Basic SEO Process and 10 free tools to start for small scale businesses/startups

 

Website Auditing:

Webpage audits provide free reviews of websites and pages to help improve their ranking on search engines.  It provides an overall score and recommendations to optimize the page for search engine.

Keyword Analysis

Keyword search and analysis is the process of identifying the relevant and profitable/popular queries targeted through the use of keywords in your website’s content, structure, and link building.

Competitor Analysis

• Understanding your competition in search results is extremely important
• Find who your SEO Competitors are
• Visit your Competitors Sites and Analyze Them
• Analyze The Keywords Your Competitors Use
• Check the Competition’s Back links
• Check Other SEO Factors
• Evaluate Your Competition’s Presence on social media
• Analyze How Your Competitors Are Using PPC Ads      

Combining Keywords

It is a process of combining keywords to execute a well-planned SEO strategy build.

Internal Navigation

Internal links are links on the same domain that go from one page to a different page.  Main navigation elements are commonly used.

On Page Optimization

On Page SEO just refers to the text and content on your website, eating the page and content, so when surfers search for a specific topic on your website, search engines can find your page.

Off Page Optimization

SEO is the process of optimizing your webpages outside your website by getting links back to it as the only thing you can do outside your website is to build links back to it.

Five Fingertips of SEO:

Search engine optimization is not a complicated process.  You can start by placing your desired keywords in the right places on your page.  Using keywords in these five locations will help your website be well on its way to achieving page on results.  The company will be able to take advantage of the company's high-ranking search position and increase their website's traffic by leveraging their geographical presence.

Page Titles

When you open your browser, the tab will be at the top.  Your page title should probably use a keyword.

 URL

A website's address or URL should be specific, direct and contain at least one keyword.  Hyphens are better than underscores in terms of appearance in web pages.

 H1 Tags

The heading of your page should be clear, specific, and searchable.

 Image File Name

Images should be named based on what the image is and should use hyphens in the name and not underscores.  Programs bots can search file names on web pages, which contributes to pages ranking.

Image Alt Text

Alt text describes an image if it does not load.  This should be optimized for both human eyes and bots using artificial intelligence. Make your alt text descriptive enough for the image and SEO friendly enough for robots to recognize.

Ten free SEO Tools

·    Google Search Console

Google Search Console is a web service offered by Google which allows webmasters to check indexing status and improve visibility of their websites. Before May 20, 2015, the service was called Google Webmaster Tools.  In January 2018, Google released a new version of their search console with changes to the user interface.  In September of 2019, old Search Console reports, including the home and dashboard pages, were removed.

·    Google Analytics

Google Analytics, currently a platform within the Google Marketing Platform brand, is a web analytics service provided by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin, a service developed by Urchin Technology.

·    SEO Quake

The SEO Quake team has been involved in search engine marketing since the late 1990's and has developed a suite of tools that is used by over 2 million webmasters worldwide.  We also market a competitive keyword research tool, SEMrush, which has over a quarter million users.  Our main goal is to create useful and user-friendly tools and services for SEO professionals. We are willing to cooperate with any new and interesting SEO and SEM projects, services and software.

·    Keyword Everywhere

Keywords Everywhere is a free Google Chrome and Mozilla Firefox extension that can extract search engine data from 16 different websites.

·    MOZ Bar

The MozBar is a free browser extension that provides on-page access to Moz's link metrics and site analysis tools.  Over the years, it has gained a very popular following and saved a ton of time for SEO's and Inbound marketers alike.

·    Ahrefs Backlink Checker

Ahref backlink checker is a tool which generates backlinks for websites.  Digital marketing has a lot of tools that are used in the field. One of the most popular and most used tools is one of the most popular tools in the field. So, let's dive into the backlink checker. But first of all, we should know:

·    Google Trends

Google Trends is a website that Google created to analyze the popularity of top search queries in Google Search across various regions and languages.  The website uses graphs to chart the search volume of different queries over time.

·    Uber Suggest

Uber suggest is a free SEO tool dedicated to generating new keyword ideas.  A tool that was originally developed by Google to scrape search suggestions on its site, has recently been acquired by entrepreneur Neil Patel.

·    Long Tail Pro

It is a simple web-based keyword research application.  This tool can help find keywords and opportunities to rank on Google.

·    SEMrush

SEMrush is an online SaaS platform that businesses can use to get measurable results from their online marketing.  SEMrush is trusted by more than 5 million marketing professionals.

We as BE DIGITAL marketing agency specialized in search engine optimization and search engine strategy looking forward to help your startup to grow the business online.

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References

•  Jones, R. (2012). Keyword intelligence : keyword research for search, social, and beyond. Indianapolis: J. Wiley & Sons.

  ‌Baye, M., De los Santos, B. and Wildenbeest, M., 2021. Search Engine Optimization: What Drives Organic Traffic to Retail Sites?.

• Pubsonline.informs.org. 2021. The Role of Search Engine Optimization in Search Marketing | Marketing Science. [online] Available at: <https://pubsonline.informs.org/doi/abs/10.1287/mksc.2013.0783> [Accessed 25 November 2021].
•  Egri, G. and Bayrak, C., 2021. The Role of Search Engine Optimization on Keeping the User on the Site.

-Rushi  Adduri, November of 2021